From Commercial Giants to Intimate Documentarians with Jason & Blue Gerber Artwork

Best in Fest

Host Leslie LaPage, Director of LaFemme International Film Festival uncovers the Secrets of Filmmaking with her lineup of industry professional guests. In every episode you will learn things like how to make the most out of the film festival circuit, how to find a great distribution partner, how to attract A list talent, finding the perfect representation, the dirty little secrets of Hollywood and much more.

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Best in Fest

From Commercial Giants to Intimate Documentarians with Jason & Blue Gerber

July 15, 2025 • Leslie LaPage

In this episode of Best in Fest, host Leslie LaPage sits down with powerhouse filmmaking duo Blue and Jason Gerber. From directing award-winning commercials for brands like Walgreens, Chipotle, and Lincoln Park Community Services, to creating emotionally resonant documentaries, this married team shares their evolution from the fast-paced world of high-budget commercials to the deeply personal realm of documentary filmmaking.

They unpack their process for winning commercial pitches, the art of co-directing, and the creative inspiration behind their new documentary Dawn Dusk—a powerful story of grief, healing, and wearable art. Learn how they balance artistic integrity with client expectations, how fashion becomes narrative, and what it really takes to tell meaningful stories that last.

🎥 Dawn Dusk premieres August 15 on Tubi, Amazon, and The Roku Channel.
🔗 Visit: dawnduskfilm.com | IG: @dawnduskfilm